When your customers want to reach you, they don’t care about excuses – they want answers, now. And if they can’t reach you quickly, they’ll find somebody else who will take their calls – and their business.
So can your customers communicate with you how they want – or only how your technology allows?
Maybe your communications system works fine. But in this ever-competitive marketplace, “fine” doesn’t cut it anymore. You need to be reachable on your customers’ terms. That means upgrading to the latest in unified communications.
But how can you do it? You don’t have the budget for a big capital investment and you certainly don’t want to divert capital from your core business into a dedicated Information Technology staff. That kind of spending is something only the biggest companies in your industry can afford.
Or is it?
The solution may be in the cloud. Specifically, cloud-based unified communications.
Here are four reasons why your next move should be in the cloud:
1) Modernize seamlessly
When you move your communications services to the cloud, you move to a single solution with fewer interfaces. The complexity moves to the cloud provider and away from your business. This allows you to focus on your business, not worry about your communications.
2) Scale easily and efficiently
If you land a big client or customer, you may have to hire a lot of people quickly. Or if your business is seasonal — such as in hospitality, or retail or tax preparers – you may have to bring people on for short-term contracts. How do you provide networked communication and collaboration to all of them? And what do you do the rest of the year? You don’t want to pay all year for something you only use part of the time. Moving to the cloud allows you to scale up or down, as your needs change.
3) Easily control capabilities
When business needs require you to add capabilities for an individual, a group or all your employees, you can do it with a few keystrokes. You can give your employees what they need, when they need it – on any device at any location.
4) Manage your communication expenses
Instead of making a major investment with a significant up-front purchase, moving to the cloud allows you to pay a subscription. This moves your cost from capital expenditure to operating expense. It also means that your cloud provider has the responsibility of maintaining your communications system, not your staff. In other words, it decreases IT costs and increases productivity and efficiency.
Now is the time
Today’s market is getting more competitive every day, and companies are increasingly competing in user experience. The companies that provide the best experience to their customers are winning in the market. Cloud communications can help you provide your customers with world-class service by giving you enterprise-class networking at a price that small and medium-sized businesses can afford.
You owe it to yourself to find out how cloud-based communications can help you stay ahead and keep your business thriving.
To learn if cloud-based communications is right for your business, contact: